J.i21 was the distributor for Game&Watch in France. J.i21 stands for Jeux et Images du 21é siecle, that means: Games and images of the 21st century. The Popeye J.i21 was the first advertising game. It was released by the company J.i21 and was used as demo product, to show other companies how they could use the games as advertising products. More information in our FAQ about J.i21.